NPT Receives 2016 NETA Award for Video Campaign

neta-awards-2016NPT was presented with a 2016 NETA Award for its “Do Your Part for NPT” promotional campaign during the National Educational Telecommunications Association annual professional development conference in Baltimore. NETA honored 17 of its members with 24 awards for excellence in content production, promotion and marketing, community engagement, and instructional media during the mid-September conference.

NPT’s campaign was designed to encourage viewers to get involved with their public television station and consisted of two spots that were used on air and on social media.

The first featured then-Mayor Karl Dean stuffing envelopes at NPT and began airing the night of the September 2015 runoff election to name Dean’s replacement. The second spot featured Americana music legend Jim Lauderdale (host of Music City Roots: Live from the Factory at Franklin) providing hold music for incoming phone calls to the station. Both videos are available for viewing on NPT’s YouTube channel.

NPT’s Justin Harvey, Matt Emigh and Paul Mojonnier created the “Do Your Part for NPT” spots.

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